When an email is marked as spam, advertisers aren’t laughing. It is a significant problem that hurts the sender’s reputation and email delivery. Here, we’ll learn how to keep your emails from ending up in the spam folder and increase your email’s delivery rate with the help of an email validation system.
Build a consistent sender identity
Sending identity comprises a sending IP address and a sending domain. Altogether it enables mailbox providers to trace the source of an incoming email. One of the first measures to prevent spam emails is establishing and maintaining a consistent sender identity.
Use a trustworthy IP address to deliver your emails.
An Internet Service Provider (ISP) assigns each sender a specific collection of digits known as an IP address (ISP). It is registered in the domain name system and is used to send emails on your behalf.
Selecting an acceptable IP address is critical, and you should not stray from it. Avoid sending emails from various IP addresses to avoid any reputation difficulties. Spammers try to cheat the system by employing a vast pool of IP addresses, moving from one to another once their emails start going to spam or are blacklisted. This strategy is widely recognized by spam filters and puts senders who change IPs regularly in danger of being banned.
Make sure to warm up a new IP address before you use it. As a new IP address, either dedicated or shared lacks a reputation score, it is referred to as “cold.” It would be best to establish your legitimacy as a sender before your emails can be delivered on your new IP.
Use your domain name to send emails.
The sender domain is provided after the @ sign-in to an email address. Emails may be traced back to a specific domain name registered on the internet, making it easy for both receivers and mailbox providers to locate them.
Reputation and email deliverability for a domain is greatly influenced by the number of complaints received from mailbox providers. Here are a few pointers to keep your customers happy:
- Create an email list of your own. By understanding where your email addresses are coming from and tracking your spam complaints, you may see patterns that may go unnoticed if you rely on third-party lists.
- Send a welcoming email right away. Subscribers who aren’t familiar with your brand or recall signing up for your email list are more likely to voice their displeasure in the future.
- Include an easy-to-find option to unsubscribe. Unsubscribing from your emails should be as simple as possible for customers.
- Sign up for various mailbox providers’ feedback loops. Whenever a receiver flags your email as spam, you’ll be notified and allowed to delete them from your mailing list.
If you want your emails to stay out of the spam folder, you need to keep the complaint rate below 0.1 percent.
There are concerns about the security of mailbox providers. Thus they are enforcing stricter spam punishments. To verify a sender’s digital identity, mailbox providers utilize authentication technologies. A mailbox provider may reject or further filter a message if authentication fails for the latter.
Keep an eye on the reputation of the people sending you an email.
As a way to gauge the reliability of an email’s source, ISPs give each sender a reputation score between 0 and 100, with lower scores indicating lower trustworthiness. Various indicators, including spam complaints, unsubscribes, bounces, spam trap hits, and other metrics, are used to determine the reputation of a transmitting domain and IP address. Mailbox providers use this score to determine whether or not emails should be routed to specific folders or be blocked entirely.
Try the Sender Score
Your Sender Score is a number between 0 and 100 that Return Path uses to indicate your sender reputation. Sender reputation, general IP address information, and a graph of your score about your sending volume, with statistics, may all be found in a single report. This report is updated every month.