When walking down the street or flipping through magazine pages We are often greeted with numerous logos, but not all are recognizable to us. What is the reason? One of the elements is simplicity. Or in the opposite direction, will complexity solve all problems?
How do you define a logo?
Logos are an essential part of a solid marketing plan, as it is represents your business. The logo can help inform customers and partners about your business, while simultaneously drawing their attention and sparking their curiosity. This is a tool to influence your target viewers.
Why should I select a simple logo ? And should I bother at all?
Does a logo need to be easy to design? There is a consensus that it definitely is. Many believe that a great logo should be simple to replicate by anyone. It’s hilarious to hear that, yet, there are times when these people , after critiquing the new design, claim that, for example, they could have drawn themselves Painted.
In actual fact there were lots of tests that proved or the hypothesis It was found that the majority of people couldn’t draw the iconic Apple logo. Many individuals don’t know how the other side has been bit. That’s not even mentioning the fact that every person’s drawing skills are different for each person.
In any case, in the event that the theory of drawing from memory is real, it would not have any significance. Nobody will ever require it which is why it’s not really something to consider.
Yet, even the well-known professional David Airy in his book “Logo and corporate identity” describes logo design “The less complicated the design, the more effective. He then follows this up with the following statement:
“Think of the logos of big corporations like Mitsubishi, Samsung, FedEx, BBC and so on. They are simple, and therefore recognizable.” Actually, all of logos are recognized for a reason that is different from the fact that they are everywhere constantly around us.
Have a look at these two Logos TinkoffBank as well as Raiffeisen Bank Two logos that are similar in color scheme and composition. They also belong to the same field that is to say in the sense of “other equals”.
Then, here’s I have a question for you: can you definitively say which will be the most memorable?
For instance, I can remember the Tinkoff logo more however, this is solely because I’m their customer and I see their logo more frequently than the Raiffeisen one.
Another illustration:
Take note of what it appears that the Starbucks logo has changed throughout the years. Did that help it become more recognizable? It was also more likely to be simplified in a breeze since it was already well-known to all?
Actually, the answer to both questions are affirmative. The most recent model of Starbucks’ logo is much more “recognizable” in part. However, it’s just in that it’s easy to differentiate from the thousands of logos for coffee shops which have unconsciously imitated Starbucks corporate design for years. However, the key point here isn’t just the simplicity, it’s the fact that it’s today as distinct as it can be from all other logos in terms of design.
In the end, as they say simple logos can have many advantages as well as disadvantages. However, before we discuss their advantages, let’s first clarify the concept of “simple logo” means.
What exactly does “simple logo” mean?
There is no clear definition has been found So let’s attempt to create it by ourselves. Of course, it’s subjective and it’s difficult to draw the distinction between a complicated and simple logos – extremely difficult. Let us also be certain that we’re talking about only the graphic characters that are used in logos. That is we don’t consider the inks.
Thus, the very first definition is:
A simple logo is a logo designed with the smallest number of specifics and colors as it is possible while being able to be perceived in a correct manner.
The third one (simpler):
#Simple Logo is an emblem that keeps its style as much as it is possible to reduce it to the size that is 16 by 16 pixels (the traditional favicon size).
In the end, we didn’t provide any specifics (what’s the minimum value and what’s the maximum amount of preservation? ) But at the very least, it’s something.
As promised, we will talk about the benefits of simple logos and the reasons why they should be used in the creation of logos.
The benefits of simple Logos
- There is no need to simplify the logo in order to use it in smaller sizes.
- It is easier to apply it to various easier to apply to different. It is the first step printing, but more important, cutting, burning engraving, and other similar techniques for application);
- Simple logos are simpler to understand and to analyze.
Here’s a bit more detail on each one of the points.
It is true that a basic logo is always identical, regardless of the place it’s displayed on a billboard, or a ballpoint pen is something to be thankful for. But for several brands, this positive doesn’t play a significant part.
If the viewer sees the primary design the majority often, and then when they see a simplified version of the logo in an favicon will continue to connect what they see to what. The resolution of screens in the present is increasing and allows extremely detailed logo to be distinct and clear even in the tiny dimensions of the header, for instance.
The shield is yellow with leaves of white. it is connected in the financial institution: Tinkoff! A red star on an green background. And it’s beer – Heineken definitely!
It’s the same even for lesser-known brands:
Naturally, the main factor here is that the individual who is in contact with the abbreviated version is familiar with the original version. The same goes for basic logos and you will only be able to identify a logo if already know the name.
The other benefit of simple logos is that they are easy of applying them in various styles on different surfaces might also be of no use to a lot of brands. In the worst case this is also solved with simplified versions.
The third benefit – that it’s easier for people to identify simple images – is that a simple logo can be quicker “scanned” as a whole than one with a more complex design. In general, they’ll be recognized quickly , and in the majority of instances the generalities are sufficient. Nobody needs to be able to recall an emblem down to the most minute detail.
For many users, for many people, Raiffeisen Bank logo is “something with crossed horse heads” and the Ticcoff logo is “something with a yellow shield and white leaves”. If there’s nobody in these banks’ competition with a logo that matches the above description and they are successful, then they’re working.
Conclusion
This means that the less complicated your logo is, the easier it will be for your customers to recall you. Even if a business is known for its complex logo, the customers have only the most basic idea of what’s displayed in the logo. Therefore, the more simple your logo, the more easy you will be able to remember and apply at the right time.
