Among the most afflicted markets in the pandemic is theatre, and after the news of the resuming of cinema halls, people still appear wary of going to theatres for movie screenings.
The government had issued stringent guidelines for movie theatre halls such as cleanliness, sanitation, and social distancing to be complied with inside the theatres. This decreased the number of people allowed per screening. Likewise, watching motion pictures in a theatre does not cover the list of one’s recreation. For that reason, the turn-up had been low in spite of the opening of multiplexes.
Hence, the owners are considering all opportunities, as well as ideas to produce revenue, which is additionally causing an adjustment in the way people look at movie theatre halls and eat visual content.
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The Downside of Lockdown
If we go back to March 2020, activities like movie theatre halls, gyms, as well as others were shut and resumed lately after nearly seven months of closure. Theatres were enabled to open up from Oct 15 in some places with rigorous standards in position for social distancing.
If we look at the most up-to-date revenues uploaded, the influence of the lockdown is fully visible in their loss and revenue statements.
A cinema chain has reported a combined net loss for the quarter that finished September as its movie event organization was closed because of the Covid induced-lockdown. The business uploaded an internet revenue in July-September a year back.
Complex chain cinemas reported a huge loss for the Jul-Sep quarter in comparison with revenue during the corresponding quarter of 2014, due to the outbreak of Covid-19, as well as the resultant lockdown, which resulted in theatres being closed down throughout the country.
Audience Feedback Post-Unlock
The theatres have currently been open in several parts of the nation for over a month now, but in the lack of reopening, motion picture manufacturers are beware of new flick launches that have made the revival of the market quite slow.
A chief advertising and marketing officer supposedly said that they were yet to get to the common operational benchmarks, mainly due to the lack of fresh content, which is essential to the revival of the movie theatre exhibit field.
Up until producers are positive about releasing large-budget films, some alternate income streams appear to be the just method to stay floating for cinema halls.