Productboard Series – 137m Wiggersventurebeat

Thousands of companies around the world are using productboard tiger to automate and simplify the deployment and deployment tracking of DevOps applications. It’s a product that has become extremely popular because of its simplicity and powerful features. In this article, we’re going to take a closer look at the company, its products, and its growing customer base.

4,000+ customers

Touted as the oh-so-prestigious brainchild of the founders of Facebook, Productboard has the good fortune of supporting some 4,000 or so happy customers. Its product suite includes the aforementioned aptly named Productboard, the more mainstream Productboard, and Hibooz the newer, more expensive Productboard for Developers. Its frugally priced subscription services are a win for the consumer as well. The company also has a slew of accolades to its name, most notably the most recent $137 million in venture funding from Bessemer Venture Partners and Kleiner Perkins. The aforementioned hefty sum is a surefire recipe for continued growth. The company is reportedly in the process of attracting an equity partner to round out the aforementioned round.

Indirect competition in the DevOps tools market

Increasingly, companies are adopting DevOps tools in order to support continuous delivery and improve their workflows. However, not all companies approach DevOps in the same way. They must implement the right DevOps tools and workflows in order to achieve value and stay ahead of the competition.

Traditionally, the software delivery chain of most organizations relied on handoffs, interrupts, and manual workflows. These technologies are no longer considered cutting-edge. Today’s DevOps tools and workflows are designed to support continuous delivery, improve workflows, and increase productivity. However, they still need to be integrated and linked in order to ensure maximum benefits.

In addition to technical efficiencies, organizations must ensure their DevOps tools and workflows align with customer expectations. The digital-first world requires organizations to think about the modern buyer’s journey and how to optimize it. In most delivery chains, the customer experience receives less attention than it should. Typically, customer feedback is collected ad hoc, or manually. Often, the customer isn’t involved in the development process at all. Rather, the feedback is sent to DevOps engineers. These engineers are tasked with using monitoring data to identify fashionnowdays failures and bugs, and to optimize the application’s performance.

Competition in the DevOps tools market

Increasing adoption of cloud-based technologies is contributing to the growth of global DevOps tools market. The market is expected to reach US$19.1 billion by the end of the forecast period. Its growth rate is projected at 18.1% from 2020 to 2027.

DevOps tools are designed to connect to various stages of software development life cycle, including testing, development, and operational processes. They help in reducing coding errors and improve the efficiency of operational procedures.

Large enterprises have been the early adopters of DevOps tools. Their demand for automated orchestration, standardization of software releases, and end-to-end management of solutions is expected to drive the market. Small and medium enterprises (SMEs) are expected to exhibit faster growth during the forecast period. The market is also expected to witness rapid growth in Asia-Pacific region.


North America holds the largest share in the global DevOps market. The region’s dominance is attributed to the presence of technologically advanced economies. It has been investing heavily in DevOps people, tools, and technologies. The presence of key market players also contributed to the growth of the DevOps market in the region.


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