We have seen a considerable rise in the number of business owners migrating from brick & mortar to online business during the pandemic. Mastercard reports that their Q2 2021 revenue surged 36% over last year, a confident indication that consumer spending is rebounding after the pandemic made shoppers wary of making discretionary purchases.
There are a lot more mind blowing stats that push each individual to start up their online business as soon as possible. With this thought, I’m writing this guide on how to build an ecommerce store with a reliable ecommerce platform.
What Things Should I Keep in Mind Before Choosing an Ecommerce Platform?
Well, this question is asked by every ecommerce store owner who is planning to start an ecommerce business and wants to sell a predetermined amount of products.
Let’s assume, you have calculated that your upcoming ecommerce store would have 400 products with the expected 250 users per month who actually buy from your store. Keeping this in mind, you have also forecasted that this number can increase with the passage of time.
When you have a plan to expand your online business for a wider audience, it’s better to choose an ecommerce platform that has an unbeatable computational build, with strong architecture and design pattern. Preferably, microservices should also be on offer to integrate other services using APIs.
If you are planning to set up an online store, I would strongly recommend you go with Magento (Adobe Commerce) for the following reasons:
- Magento has been used by several popular brands around the world, including Nike, Liverpool, Ford, and many others.
- Magento is popular for its performance and robust architecture. The cache technologies Varnish, Memcached, and Redis help merchants with better store performance.
- Magento is part of Adobe, so reliability is also one of the factors.
- Valuable and the most engaging community. If you’re ever stuck somewhere, just visit the Magento GitHub, Stackoverflow or official community channels and you’ll easily find the help you need.
- The team regularly works on the latest features to improve the shopping experience and releases security updates.
- Magento offers PWA and page builder to improve cross-platform experience.
- Integrate with tons of extensions available in the market.
Get a Relevant Domain Name
First come first served! Since you are starting your ecommerce business you need to purchase an attractive, relevant and easy to remember domain name for your website. You can easily get domain names for .com for around $10/year which is quite cheap.
Magento Variant, Configuration & Hosting
Once you’ve decided on a domain name and it is purchased, the next step is more technical. But I have made this process more convenient and easy for you. All you need to do is follow the guide and get started.
Magento has many variants, one is “Open Source” which is totally FREE. Magento Enterprise and Magento Cloud Commerce are other paid versions.
You can opt to have any of these options and start developing your ecommerce application yourself, or with your team. Keep in mind, Magento requires specialist developers who know the deep technicalities of the Magento architecture.
Once you have decided which variant you will go with, the next process is to find the best hosting configuration for the Magento application. Magento requires a specific sort of server configuration that has been clearly mentioned in the official devdoc.
If you ask me, I have been using Magento for 2 years and I’m hosting Magento on cloud to manage my server operations. And I got all the server requirements which are needed for my Magento application.
- MariaDB 10.4
- PHP versions: 5.6 – 8.0
- Elasticsearch 7.6
- Apache 2.4
- NGINX 1.x
- Varnish version 6.x
- Redis version 5.0
- Required PHP extensions etc.
Secure Your Magento Store Using Best Practices
The great thing about Magento is that it keeps releasing the latest feature and security updates for bug fixes. I’m using Cloudways for my Magento hosting and it offers me Cloudflare and Scuri for application firewalls. Not only that, regularly upgrading the server and running server patches also helps me protect my Magento application from unwanted attacks.
Scale Your Magento Store with Extension & Themes
With Magento, you can go with 2 options, one is to customize the default Magento theme. The second is to purchase a theme as per your business niche and make it workable. Similarly, you can either build your extensions or buy them. Extensions cater to security, optimization, screen slider, SEO, page builder, etc. The list goes on…
You can buy all these, and other reliable extensions from Magento Marketplace.
Product Migration (Optional)
Once you’ve developed your ecommerce store, it’s time to populate your products. This process is called product migration. To carry it out effectively, provide accurate and interesting product details, including the product name, type, characteristics, quantity, and price.
If you have all product details in a .CSV file, you can ask the developer to import all of the products with the help of an extension.
Best of Luck with Your Magento Launch!
I hope this helps you kick off your ecommerce journey. What’s more, Magento also has a great community that is always ready to assist developers and online merchants.
If you have any questions regarding Magento or building an eCommerce store, please feel free to ask them in the comments section.