When it comes to email marketing, online store owners can benefit from using a platform geared toward their eCommerce marketing success, like Klaviyo email marketing. Because of this, we want to look at what Klaviyo can do for us. You might be looking for a new system or thinking about leaving a platform like HubSpot. No matter why you want to use Klaviyo, we have a lot of experience with it and are happy to share our thoughts to help you make a good decision. Klaviyo has all the features you need to start and run successful marketing campaigns, whether you’re looking for a tool with your Shopify store or the best marketing automation system.
What Is Klaviyo?
Klaviyo email marketing tool is a powerful marketing platform that helps eCommerce store owners provide a more personalized experience for their customers. Klaviyo has helped brands worldwide make more than $3.7 billion in sales in the last year alone. It has never been easier to build stronger, more valuable relationships with customers. That’s why an average of 67 brands switch to Klaviyo every day. Email marketing platforms like Shopify and Klaviyo are often used together to build a complete marketing ecosystem for a business. We will talk more about that in the future. You can also send SMS campaigns in bulk with Klaviyo and use powerful automation to make each message unique.
Klaviyo Email Marketing Strategies
With Klaviyo, you have a lot of options for email marketing. This marketing platform will help you grow your eCommerce business and build customer loyalty. This is why people think Klaviyo is one of the best email marketing tools for eCommerce. What makes Klaviyo stand out is that you can personalize it. You can write more than just “Hi [first name]” in an email. You can plug in vibrant blocks for things like order details, the items in your shopping cart, product recommendations, etc.
Choose One Of These Three Email Marketing Campaigns
Email marketing campaigns that are run automatically are a great way to get to know your customers and stay in touch with them. Klaviyo email experts makes it easy to use a powerful platform to connect with your clients, create extremelymodified campaigns, and analyze data—all from one platform.
1. The Carts Left Behind Campaign
Setting up an email flow for abandoned carts is one of the best things you can do for your eCommerce business. You will send a message or a series of messages to potential customers who put items in their shopping carts but didn’t finish the checkout. Klaviyo keeps track of which customers add items to their carts and which ones don’t complete the checkout process. When a customer adds an item to their cart, the flow can automatically start. You can also add dynamic blocks that pull in relevant content based on the data you use to decide which content to show to which contacts.
2. The Welcome Set’s Campaign
Giving new customers a warm, personalized welcome is one of the best ways to know them. About 84 percent of B2C welcome emails make it to the inbox, and about 23 percent of those emails are opened. With Klaviyo’s powerful workflow features, you can make a highly modified welcome series that is certain to get the attention of your contacts. Boost the effectiveness of your welcome email campaign by including dynamic content and perhaps combining it with an SMS campaign. Once you’ve done these things, you’ll be in the driver’s seat. In Klaviyo, you can do all of these tasks in one area.
3. The Campaign To Sell More After A Sale
Another good way to make money with eCommerce is with a post-buy upsell or just an Automated Win-Back promotion in the Klaviyo email marketing tool. This is a series of emails sent to customers who have used your brand or bought something from you before but haven’t been back to your store. With Klaviyo’s predictive analytics, it’s easy to get the information you need to divide and target these customers.