Everyone could use a little more money. But not everyone knows about your financial consulting services. That’s why it’s important to promote your business both online and in person to get more clients. Here are five tips to promote your financial consulting services.
Hang posters in strategic locations
You might think in the world of the internet and social media that physical posters are obsolete, but that’s far from the case!
For internet marketing to work, people need to stumble on your promotional materials nearly by chance. Plus, clients can only see your ads when they log into a specific platform or use a certain search query.
With physical posters, you can reach people where they live their lives: out in the real world. Hang posters around town on notice bulletin boards, in public buildings, and even in businesses like restaurants or retail stores. Where people spend their time (and money), that’s the best place for your posters to live.
Of course, you’re too busy fixing finances to design graphics from scratch. Luckily, there are thousands of free financial consulting templates available online from websites like PosterMyWall.
Simply choose the template that best fits your business, customize the information with the easy drag-and-drop editor, and you’re ready to print. It has never been easier to design professional-quality promotional posters.
Run social media ads
Marketing 101 says put your message in front of the right people at the right time. Do you know where the “right people” spend their time in 2024? Social media!
There are almost 5 billion social media users worldwide! That’s a majority of the entire population. In terms of marketing, that’s a gold mine.
However, there is one major downfall to social media. Only your followers will see your posts organically. If you want to extend your marketing reach to the rest of the 5 billion users, you should take out some social media ads.
Social media ads, also called “boosting” a post, is when you pay the platform to promote a post to an audience of your choice. This extends your marketing reach exponentially, and the best part is that you can pick the budget — something a financial consultant can really appreciate.
Encourage testimonials online
Advertising never feels as authentic as it could. Of course a business is going to say its products or services are the best. However, if a customer says the products and services are the best, it’s viewed as much more authentic because that person has no vested interest in the company. That’s where testimonials come in.
According to research, 92% of consumers read online reviews and testimonials before making a purchase. Even more, 88% of consumers trust testimonials as much as they would a personal recommendation!
One of the best ways to promote your financial consulting business is to encourage your happy clients to rate your services online and provide a testimonial. You can post the testimonial to your website and social media accounts to show the world how much your services can help. Build that trust!
Harness the power of local SEO
If you prefer to do your financial consulting in person, you don’t want to reach people outside of your service area. What good is someone from another country or state going to do for your business? But internet marketing is inherently global. How do you target a local audience on the internet? With local SEO.
SEO stands for search engine optimization, and the local part means you’re reaching only people in your immediate community. When you work on your local SEO, you’re making your website easier for search engines to scan, so they can pick up all the details about your services and, as importantly, your location.
Then, when someone in your area searches for “financial consultant near me,” the search engine knows to put your business front and center. Make sure you sprinkle your website with plenty of location tags to tell search engines exactly where your service area is.
You should also start a Google My Business account. That tells Google (the most popular search engine) exactly where you want to promote your services. Google will then post your business card — which includes your contact information, address, website, etc. — at the very top of the search results for related queries in your area. It’s a massive boost to your local SEO and can drive tons of local business right through your front door — or at least to your website.
Start an email marketing campaign
Email might be the oldest form of internet communication, but it’s far from obsolete. In fact, the average email marketing campaign generates an incredible $36 for every $1 spent. You don’t need to be a financial consultant to know that’s a good deal!
And as a financial consultant, you’re in a uniquely effective spot for email marketing. Your clients will likely need your help again in the future. Add your clients’ email addresses to a marketing database and send follow-up emails at regular intervals. You never know when someone might want a little money advice. And if you keep your business top-of-mind with regular touchpoints, your existing clients are more likely to reach out for services.
Raise more awareness for your financial consulting services
Marketing is an investment. You put in time, effort, and a little money, and you get a higher return with additional customers. If you want your investment to really pay off, start with hanging well-designed posters around town, run some social media ads, encourage more client testimonials, work on your local SEO, and start an email marketing campaign.
The more you put in, the more you’ll get out. That’s the way marketing (and money) go ‘round!