Digital marketing is rising in popularity more than ever. Since the pandemic, everything has moved online causing the general public to search online rather than physical spaces. Digital marketing has the highest ROI or return on investment than any other type of marketing strategy.
Although most companies are rolling themselves into using digital marketing, they don’t have coordinated strategies to cover each component of digital marketing. If you are looking to find out about the various parts of digiturundus, then you are at the right place.
Here are 4 different components of digital marketing.
Search engine optimization (SEO)
Almost 45% of people take help from search engines whenever they are in a pickle. Whether they want to buy something or want to look up some information, search engines are their way to go. Google alone has 4.5 billion users around the globe. So, if you are looking to grab some of that traffic, you need to rank higher.
Almost 75% of people never go beyond the first page of search results. You need to get your content on the first page of search results. Now SEO is complex, but the revenue you will get once it has all worked out will be great.
Pay per click (PPC) advertising
PPC advertising allows you to advertise your products or services on different websites. Now, you may be wondering, putting advertisements on someone else’s website must cost a fortune. However, as the name suggests, you only pay when people actually click your ads.
Pay-per-click advertising works great when you are setting up your SEO. This way you don’t waste your time and also figure out your audience. With PPC, you can cater to the audience according to their demographic, location, or even what device they are using. You are able to get a lot of information about who your audience is without wasting any money. Cheap investment coupled with targeting options makes PPC a crucial component in your marketing strategy.
Ultimately you want to bring traffic to your website. Imagine you have a ton of traffic coming over from all the great SEO you have achieved. If the audience doesn’t like the website itself, it can cause a loss of many potential customers.
Companies pay a whole lot to web designers so they get good quality websites that go with their company’s aesthetics. First impressions matter a lot and the quality of websites relate to the quality of services. So a bad or outdated web design can lead to bad impressions on your customers.
Social media marketing
With 2.5 billion users on various social media platforms, most companies want to set themselves up on this aspect of digital marketing. Social media allows organizations to interact with their audience. Taking constructive criticism, engaging with customers, and creating a sense of transparency allows customers to relate to an organization’s aesthetics.
If you have good customer relations, then you are sure to get compensated for that in your sales. You can show that you care for your customers by doing little gestures like replying to them or even doing a giveaway. Small things like these are what builds up a customer base.
If your company is looking to get into digital marketing then, Hundred99 can easily help you out in planning a digital marketing strategy for you.