Mobile banking apps becoming more popular in Austria
When the Coronavirus pandemic spread around the globe, all industries all over the world had to adapt to be able to keep providing their customers with their services. In short, many companies had to put a greater emphasis on their online presence to serve users at a distance.
This also led to many changes in the financial sector, with mobile apps becoming more popular in countries like Austria too, where people were much more attached to traditional banking services. With the restrictions in place, consumer habits also changed, and many more people got used to handling their finances via applications and putting more trust in online financial services.
With new consumer habits, players in the financial market in Austria and all around the globe now compete in a changing environment where mobile banking apps with the right UX design can make a huge impact on whether they can acquire new customers and keep old ones.
The report on mobile banking in Austria made by Ergomania UX design agency is definitely worth checking out if you want to learn more about how investing in user experience can help banks thrive and succeed in the 21st century.
Mobile banking apps in Austria – TOP 7 list from a UX design agency
1. Easybank – A mobile banking app with useful notifications
In a way, Easybank took a risk with its UX design, as users can sometimes be divided about notifications. Some find them useful, while others find them painfully annoying. Easybank did two things right.
Firstly, the default notifications are there to clearly help the users and build trust by informing them about features that are beneficial to them.
Secondly, the app is also highly customizable. Users can choose what kind of notifications they want to receive, so everyone can decide for themselves what they deem to be useful information.
2. BAWAG PSK Klar – A mobile banking app that implements statistics in its UX design
A mobile app in Austria that facilitates “user onboarding” by helping users learn more about their own finances. It educates users with a “show, don’t tell” method. Spending habits, money saved, debt owed: it’s all there. With statistics and graphs, users can follow their finances closely each month. It’s also a great way to keep users invested and not move to a competitor’s app. In short, it helps customer retention.
3. Bank Austria – A mobile banking app that facilitates online account storage
Bank Austria’s mobile banking app helps users make the most out of Optical Character Recognition technology (OCR for short). Users can scan and identify IBAN numbers with the app to make payments easier.
Users can also keep all receipts within the app and retrieve them whenever they want, which makes returning products and certifying guarantees much easier. Of course, this is also useful for accounting purposes to keep track of purchases made each month.
4. Raiffeisen Mein Elba – A mobile banking app with a progressive display of information
Transparency and ease of use are almost always at the forefront of a great UX design. The same is true for Raiffeisen Mein Elba’s mobile banking app in Austria, which makes understanding financial offers and tasks at hand much easier and less frustrating than it needs to be. By progressively displaying structured bits of key information to users instead of overwhelming them with everything, everywhere, all at once, the overall user experience becomes much more enjoyable.
5. Bank Austria Mobile Geldböse – A mobile banking app with e-wallet features at the forefront
Digital wallets have also become more popular alongside mobile banking apps. With Bank Austria Mobile Geldböse, users can also store discount cards. It also has a great user interface where all credit and debit cards appear as their physical counterpart, making it much easier to recognize them and get the information you need for a purchase.
6. Erste George – A mobile banking app with a trendy interface
Erse George’s mobile banking app finds the right balance between a transparent and playful interface. It is much bolder in its use of colors, but it’s not just a matter of taste – it’s a great way to emphasize key elements for the user and improve the readability of the app.
7. N26 – A mobile banking app that prefers cards over lists
Another great example of a transparent UX design done right within a mobile banking app in Austria. N26 also chooses to progressively display vital information to users by using special cards that illustrate the most important pieces of information they need to know. Each card/category is represented by different pictures and colors – each step of the navigation process is made much easier thanks to them. Not to mention that these cards can be organized freely by users.