Advertising can be intoxicating. The spin, the story, the message, the call to action, the image, the placement, the measurement, the refinement. It all adds up to a powerful cocktail that can ultimately change the world. At its core, advertising is all about influencing people – persuading them to take the actions we want, whether that is choosing a particular brand of toothpaste, picking up the phone, filling in a mailing coupon or visiting a website. Done well, the power of advertising can achieve amazing things, and if you’re in business you’re already doing it, and will continue to do so.
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Advertising through the ages
Advertising, an essential component in the marketing of any business, has been around for a long time. The Pompeii penis is positively modern compared to some of the advertising relics that archaeologists have unearthed in ancient Arabia, China, Egypt, Greece and Rome. The Egyptians used papyrus to create posters and flyers, while lost-and-found advertising (also on papyrus, and often relating to ‘missing’ slaves) was common in both ancient Greece and Rome. Posters, signs and flyers were widely employed in the ancient cities of Rome, Pompeii and Carthage to publicize events such as circuses, games and gladiatorial contests.
People have been trying to influence other people since the dawn of human existence, utilizing whatever means and media they had at their disposal at the time. The human voice and word of mouth, of course, came first. Then someone picked up a piece of stone and started etching images on a cave wall: enduring images that told stories, communicated ideas and promoted certain ways of doing things.
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