Education

SELLING YOUR COURSE: THE SALES PAGE

Creating online courses and launching them on an online course builder or course hosting platform is the easy part. The hard part is actually bringing in leads and selling the course once you have launched it on an online course builder or course hosting platform. When it comes to convincing potential students to enroll in your course, a great sales page can make all the difference. This article will walk you through some fundamental guidelines for creating a successful sales page as well as the components you’ll need to make it outstanding. It is advised that you create a sales page before you create online courses and launch it on an online course builder or course hosting platform. And before we can create a sales page, we must have a fundamental understanding of what is referred to as a sales funnel. The typical buying process is outlined by a sales funnel, which typically has four steps: awareness, interest, decision, and action.

The Four Stages Of A Sales Funnel

  1. The awareness stage takes place outside of your sales page, through marketing or advertising. People find out about your course on the online course builder or course hosting platform and access your sales page in this way. There aren’t any particular page components that can directly influence the buyer because awareness occurs before they reach your sales page, but you do need to make sure that the material on your page is SEO friendly.
  2. People who are in the interest stage are already aware of the course you have created on an online course builder or course hosting platform as a potential remedy and may already be looking at your page. During this phase, you seek out ways to foster relationship-building and trust. Elements that incite interest include titles and subtitles, images and videos, selling sections, instructor biographies, email lists, free trials and previews, and testimonials.
  3. The deciding stage comes next. Potential client will seriously consider their options once they have done their research and believe they can trust you. Here, you can supply more information and respond to some of their more specific inquiries. A summary of the course material, testimonials, in-depth case studies, and a frequently asked questions section are all components that address this stage.
  4. It should be as simple as possible for prospective customers to take action once they have made up their minds. You want to make it very clear where and how the customer should opt in, and you want to make the process pleasant and hassle-free. Elements that address this stage include e-buttons for enrollment and purchases as well as a call to action section.

The Elements On A Sales Page

  • The main section

You want the primary part, which comprises the course title, the subtitle, an eye-catching image or video, and a purchase button, to be towards the top of the page. Your course’s title should describe the outcome you are aiming for and the audience it will serve. The more specific you can be about the intended audience, the more powerful your message will be to people who meet those requirements. The subtitle ought to provide more information about your solution. You must explain to prospective students what makes your course unique from others and that you have chosen the best platform to sell online courses. If you choose to incorporate an image, make sure it is pertinent to the course material, highlights a component of the course, or illustrates a student success story. Create a video if you can for the main portion. Video is more compelling, giving you the option to impart more information, and gives viewers a chance to get to know you, all of which contribute to the development of trust factors and raise the likelihood that they will purchase your course. This section’s purchase button should be obvious and situated in a way that encourages users to take the action you want them to: purchase your course.

  • The selling section

A headline, some body text, an image or video, and an enrollment or purchase button are common components of selling sections. The title ought to refer to a particular problem. Spending enough time listening to your customers is the greatest way to accomplish this. You must encourage contact using methods like an email list or comments on social media in order to understand what your customer needs.

  • Instructor bio

A fantastic way to increase your trustworthiness is through your instructor bio. People are more likely to make purchases from people they like, know, and trust. Your instructor bio should describe who you are and your qualifications to assist them in problem-solving. You can also tell a personal anecdote about why you decided to create the course and what inspired you.

  • Breakdown of course content

You want to demonstrate your abilities and what students will learn from your course in this section. You should list the course structure, titles, delivery mode, and lengths of the lessons. The decision to purchase will be made easier for your student when they feel more informed about what is covered in the course.

The elements of a sales page also include testimonials and case studies, email lists, preview content, free trials, and frequently asked questions. 

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