There’s a new way to communicate with your customers that doesn’t require paying for cell phone minutes or a landline. Instead, businesses can use text messaging marketing to reach customers who are more likely to open texts from a business than a person.
If you’re not familiar with this marketing strategy, here’s a quick overview of how it works:
When someone receives a text from your business’s phone number, they’re more likely to open it than a text sent from someone’s personal phone. That’s because they’re already subscribed to your service or your company’s marketing list. This means you can send them messages about your business or your company’s services, and they’ll be more likely to respond to you than a random person who texts you.
This can be a great way for your business to reach new customers, especially if you’re looking for ways to boost your conversion rates and find new clients. Here are some of the benefits of using text messaging marketing to attract new customers.
You can target your audience
One of the biggest advantages of using text message marketing is that you can target your audience. For example, you might want to target potential clients who are at least 35 years old. If they typically don’t open texts from strangers, they might be more likely to respond to marketing messages from your business.
You can also adjust your marketing strategy to reach specific groups of people. Want to target moms in your area who might be interested in your children’s products? Target them with marketing messages about how to make their lives easier.
You’re reducing cost and risk
If you were going to pay for a marketing campaign, you might assume it would cost a lot. But text messages don’t cost you anything. You’re just sending messages to people who are already on your service or who are on your marketing list.
And if you use a managed service to send and manage your text messages, you can keep track of which messages have been opened and which ones have been ignored. You can use that information to improve future messages or scale back on the number of messages you’re sending.
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There are still risks to using texting as business marketing. If you don’t send enough messages, you won’t reach people who are interested in your products or services. If you overdo it, customers might see your texts as annoying and unsubscribe from your service.
You’re keeping up with modern communication
Texting is a modern way of communicating. That means you need to keep your tone and language modern, rather than using contractions or slang words that older generations might not understand.
You can also make sure that your text messages are short and to-the-point. People who receive your texts will want to open them, but they also want to be able to get back to their lives quickly.
Be straightforward. Explain what you do, what you can do for the customer, and how you’ll help their business. You can also include links to your website or social media pages to provide more information if the customer is interested.
You’re building brand awareness
The best way to build brand awareness is to find ways to stand out from your competitors. Text messaging can help you do that by giving your business a modern feel and allowing you to communicate directly with your customers.
If you have an established business with a strong reputation, you can use text marketing to build your name awareness. You can also use text marketing to build relationships with your current clients, especially those who are older than 35.
You’re finding leads before they’re ready to buy
Many businesses are worried that texting will only attract younger, less-experienced consumers. But it’s more likely that people who are interested in your products or services will respond to your text marketing messages.
For example, if you’re a home services business, it might be common for a homeowner to need maintenance services. They might be ready to hire you by the time you send them the message, but they don’t know it yet.
Texting allows you to send messages to those people before they’re ready to hire you. You can also target people who are just starting to look for services like landscaping or house maintenance.
Conclusion
Texting can be a great way to reach customers who are more likely to open texts from a business than a person. The key is that you need to use this marketing strategy correctly. You need to target your audience, keep your tone and language modern, and build brand awareness.
If you do those things, you can reach new customers and find leads before they’re ready to buy.
