Selling clothes in-store where customers can come by, try things on and choose amongst your items, will not have the same turnover when it comes to selling online. Customers may even purchase more items all at once, but they are more likely to return them once they’re happy with only one or two pieces.
So, what can you do to sell your clothes online successfully? How do you ensure your customers are happy if you can’t see them? There are 5 things you should remember when selling clothes online.
Pictures matter!
If this sounds like a logical one to you, then high-five! Pictures truly do matter and it’s not only about how the model looks when shooting or in the best light. You need to consider showcasing the item well and in-detail so that the customer feels like they truly know what it looks like on a day-to-day basis, you know, not being modeled with the right light.
Take close-ups of the materials, buttons, zippers, different colors and possible angles. Your customers will love you for it!
Show your clothes off! Be proud!
Nowadays, it’s not all about the photos, customers want to see the items move, and a great way to give them just that and interact with them is by showing them the clothes! Organize streaming sessions to go through your inventory and new arrivals.
There are simple and easy livestreaming solutions to get you up and running fast, so you could start as early as today! Talk to them! Show the clothes up-close and discuss prices and best fits – you should even put a few outfits together to show your customers how they can pair items.
Details are a must.
Besides showing off your clothes online and getting those perfect photos, the details (anything from fabrics used to how many pockets a piece of clothing may have) should be very clear and thorough in the description of the item. The size a model is wearing in the photos should also be easily found.
Sizing Guides
Speaking of models and the sizes they wear on photos, the sizing guides should be detailed as well. A huge plus would be to have different models wearing the same piece of clothing to have a visual guide on how an item looks in different body types and shapes.
Your customers will find what suits them best by looking through the models and they’ll love the inclusivity too!
Make it a fun experience!
More importantly, have fun with it and make sure your customers are also enjoying the experience of going into your website and purchasing clothes. The website should be fun and user-friendly, but don’t forget to send out coupon codes or even offer VIP memberships for those interested. Through monthly newsletters you could also introduce new arrivals and advertise the live streams!
In the end, as long as you’re paying attention to your customers and try your best to meet their expectations, you shouldn’t encounter problems selling online these days! We all love to sit on our couch online shopping, and that won’t stop any time soon.
