Consumers are shifting away from brick-and-mortar stores and shopping online. Even the most traditional businesses are realizing that they must do something about it. They know there is no better way to connect with their target audience than via search engines like Google. And they also know that SEO is the most effective way to reach those people, especially now that many consumers use mobile devices to access the internet. Here are the reasons your business needs SEO services.
1. Organic search is a great source of traffic
Organic search is often the primary source of most businesses’ website traffic. In fact, according to StatCounter, nearly three-quarters of global web visits come from organic searches. And while there are plenty of reasons why people might use a different search engine than Google, the truth is that most people still end up searching for something on Google. So if you need organic traffic for your website, invest in SEO.
2. SEO builds trust and credibility
The primary goal of a good SEO strategy is to establish a strong foundational structure for a beautiful website with a clean, effective user experience. This includes having a well-built site architecture and design that is easy to navigate, along with a clear call to action that provides value to visitors. This builds trust and credibility in a brand.
Google and other search engines love websites with high-quality content. If your site has high-quality content, it will rank better in organic search results, and more people will be likely to visit your site.
3. SEO is a great way to understand consumers’ voice
If you want to know what your customers think about your product or service, SEO can help. People who use search engines are looking for answers to specific questions, so by optimizing your site, it becomes easier for them to find exactly what they’re looking for. You can even hire someone to ask some of these questions on your behalf using natural language processing (NLP) tools like Answer The Public.
4. Good SEO could mean a better user experience
User experience has become every marketer’s number one priority. Everyone wants better organic rankings, maximum visibility, and a return on investment. Unfortunately, most people don’t realize that optimizing websites and content for search engines and customers is essential to achieving those goals. If you intend to hire an SEO agency, ensure the agency can optimize your marketing efforts for both search engines and Google.
5. Local SEO boosts engagements, Traffic & conversions
Mobile traffic continues to grow, and it’s no longer just about smartphones anymore. Smart TVs, tablets, laptops, and other mobile devices are becoming increasingly popular devices used for online shopping and browsing. As such, local searches are becoming more important. If you want to rank high in local search results, you must ensure your website is optimized for local audiences. This includes ensuring your business information is up to date and ensuring your website is easy to navigate and use.