Did you just start your own business and are looking for ways to spread the word? Are you working with a limited marketing budget but still want to create the best possible results? Or maybe you are simply looking for alternative ways to market your business?
Do not worry, we have exactly what you need. In this article, we will introduce you to sticker marketing. Using custom vinyl stickers can help you reach your growth targets and gain no customers at a reasonable price. Below, you will find five different, hands-on ideas on how to use custom stickers for your business, no matter where you are in your startup journey.
Are you ready to jump into the sticker universe? Then let’s get started.
1. Add stickers to your orders
The beauty of stickers is that they are very cost-effective, making them a low-risk investment. This means that even on a limited budget, ordering stickers in bulk can enable you to add free logo stickers to every order or with every purchase.
A free sticker is seldomly seen as a form of advertising. Instead, we consider them to be a gift – and this is where you can reap the real superpower of stickers. Gift-giving plays with the so-called rule of reciprocity. This describes a psychological concept in which we as the receiver of a gift feel the need to return the favor. In this case, this can take the shape of a repeat purchase, a recommendation or even a post on social media.
2. Brand your packaging
You can use similar logo stickers to create a post-purchase brand experience. Particularly since unboxing videos have become a viral trend, every marketer is aware of the importance of product packaging. Stickers offer a high-quality, yet low-cost way to brand your packaging.
Simply choose your sticker material of choice – we recommend a stunning holographic label to communicate the high standard of your products – and get sticking. This means you can bulk buy plain packaging materials like jars and boxes, which can save you money over time. On top of that, the entire branding process can happen in-house, which means you are in total control of it.
3. Customize your shipping boxes
The biggest advantages of taking your branding process in-house using custom stickers is that you are incredibly flexible and can easily adapt your packaging to your current marketing campaign.
You can even use stickers to create a sticker-only campaign. Seasonal packaging stickers or personalised shipping labels are great ways to show your customers that your brand cares about the little things and is willing to go the extra mile to ensure that they have the best possible brand experience – all for the price of a few stickers.
4. Limited edition seals
Limited edition labels work for a variety of products. They are a great way to create scarcity around your product, making them a true marketing staple. These stickers should be made from a high-quality paper or a thick effect vinyl to highlight your limited product range and make it stand out from your competitors.
With a simple sticky label, you can limit the time your customers have to make a purchase decision and demand immediate action as upon their next visit, these products might be long gone. It also allows you to generate a sense of exclusivity around your range as your customers can join a limited club by purchasing that product.
5. Try win dow stickers
This tip is perfect if you have a physical shop presence, no matter if that is in a modern shopping mall or on a sleepy little high street. You can use your storefront like your business cards to get people excited about the products or services you offer and ignite curiosity.
Front adhesive stickers are perfect for this. These have the glue over your design, meaning you can apply them to the inside of your windows, but passers by will see them from the outside. These are usually printed in clear vinyl, meaning they can still see your shop through the stickers.
And those were five ways you can use vinyl stickers to market your startup. We hope you liked these tips and are ready to try them out. Should you have any questions or would like to share your experience with us, please leave a comment in the section below.