10 Need-To-Know Video Production Terms

If you are new to the world of video production, there are several terms you need to know to navigate the industry effectively. In this blog, we’ll cover ten of the most important video production terms that you should be familiar with.

  1. Aspect Ratio: The aspect ratio refers to the proportional relationship between the width and height of a video frame. It’s expressed as a ratio of two numbers, such as 16:9, which is the standard for most modern videos.
  2. B-roll: B-roll refers to supplementary footage that is used to enhance the main footage of a video. It’s often used to cover cuts or transitions and can also provide context or additional visual interest.
  3. Chroma Key: Chroma key is a technique that is used to replace one color in a video with another. This is often used to create a green screen effect, where the background is replaced with another image or video.
  4. Color Grading: Color grading is the process of adjusting the colors and tones in a video to achieve a particular look or feel. It can be used to enhance the overall mood of a video or to create a consistent visual style.
  5. Composition: The term “Composition” in video production refers to the way the various elements within the video frame are arranged. This includes things like the placement of the subject, the use of negative space, and the overall balance of the shot.
  6. Cutaway: A cutaway is a type of B-roll footage that is used to provide a different perspective or to break up the main footage. It’s often used to cover cuts or transitions and can also provide context or additional visual interest.
  7. Dolly Shot: A dolly shot is a type of camera movement where the camera is mounted on a wheeled platform or track and moves smoothly along a set path. This can be used to create a sense of movement or to follow a subject as they move through a scene.
  8. Foley: Foley refers to the process of adding sound effects to a video after it has been recorded. This can include things like footsteps, door slams, or other environmental sounds that help to create a sense of realism.
  9. Jump Cut: A jump cut is a type of cut where two shots are taken from the same camera position but at different times. This creates a jarring effect and is often used to create a sense of time passing or to highlight a particular moment.
  10. Rough Cut: A rough cut is a preliminary version of a video that includes all of the essential elements but may still require additional editing or fine-tuning.

As you can see, many technical terms go into video production. However, having a basic understanding of these terms can help you communicate more effectively with your video production company or video making company and ensure that you get the final product that you want.

At, we specialize in creating high-quality videos that tell your brand’s story effectively. Our team of expert professionals has the expertise to handle all aspects of video production, from concept development to final delivery. We understand that each project is unique, and we work closely with our clients to ensure that we deliver a video that exceeds their expectations.

We pride ourselves on our ability to communicate effectively with our clients, and we’re always happy to explain any technical terms or concepts that may be unfamiliar to them. We also offer a range of video production services, including brand explainer video production, corporate video production, and much more.

In addition to our video production services, we also offer access to a vast library of Indian stock videos and photos that can add an authentic touch to your videos. This allows you to use royalty free Indian videos tailored to your brand which can in turn help you stand out in a crowded market.

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