Lifestyle
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The reorganization of the three-layer system
Introduction In the classic three-layer garment system, each layer offers a specific function. First-layer garments worn next to the skin…
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Comparative merits of control strategies
Introduction Feedback control is simpler and less expensive. It relies on measured parameters and not on predictions. Most important, it…
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Understanding the digital consumer
Introduction There is a notion that pervades marketing circles today, a notion of mysterious ethereal creatures who exist in a…
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Comparing different value chains
Introduction You can find out a great deal about a company by checking out its value chain: where and how…
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Defining your digital marketing strategy
Introduction Once you’ve decided that you do, in fact, need to pursue some form of digital marketing, the next step…
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The link between textile technology and the demands of the end-user
Introduction In this new design discipline the range of topics for research is dispersed throughout design and scientific textbooks, trade…
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Design truly useful accounting reports for managers
Introduction We have to be careful in this section; we have strong opinions on this matter. We have seen too…
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Interactions between fashion and sportswear
Introduction Polo Sport, Armani Sport, Prada Sport, Chanel Sport, and Hugo Boss Sport: this short list of high-fashion sports labels…
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The influence of advances made in laminating
Introduction Leading membrane manufacturers W. L. Gore & Associates and Sympatex Technologies were for many years the only companies to…
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The technology behind digital marketing
Introduction As we have already mentioned, developments in technology and the evolution of marketing are inextricably intertwined. Technology has underpinned…
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