Business
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The influence of advances made in laminating
Introduction Leading membrane manufacturers W. L. Gore & Associates and Sympatex Technologies were for many years the only companies to…
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The technology behind digital marketing
Introduction As we have already mentioned, developments in technology and the evolution of marketing are inextricably intertwined. Technology has underpinned…
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The Physical Elements of the Control System
The sensors The number of controlled variables in food processing is quite large and often a considerable number of different…
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The need for competent, trained personnel
What good is meticulously collecting source documents if the information on those documents isn’t entered into your system correctly? You…
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Searching for competitive advantage
Introduction We all know people who like to take car trips – maybe up to the Lake District for a…
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Power Measurement Equipment
Measurement systems All measurement systems have certain basic characteristics. Usually, a specific quantity is monitored, either periodically or continuously. Therefore,…
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The changing face of advertising
Introduction Advertising can be intoxicating. The spin, the story, the message, the call to action, the image, the placement, the…
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Digital consumers are increasingly comfortable with the medium
Introduction We are all familiar with the old road-rage analogy of the congenial, neighborly man or woman who suddenly becomes…
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The airline adds customer value key links include the following
Its extensive national network feeds into international routes that span the globe. BA has a freephone reservations number, close relationships…
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Innovations in fibres and textile materials for sportswear
Fibre developments The evolution of fibre developments has gone through the phases of conventional fibres, highly functional fibres and high-performance…
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